Woolworths Promotional Strategies

 

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Woolworths is one of the leading retailer of Australia. It has become a part of the customer's daily needs. We can find almost all types of grocery items as part of their marketing strategy. nowadays they start to sell magazines, stationary items and DVDs to attract all types of customer. They simply have different categories of related product from brand choice to local produce to International cuisine. Thus we can say that they never dissatisfied their customer when it comes to the product choice. To maintain quality and the product satisfaction, the range of product is tested and approved by Woolworth experts. They have vast range of product that help the company to monitor the needs and customers satisfaction.

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Promotion is one the key importance for Woolworths to grow as a brand and connect with the customer. They offers various Loyalty Schemes such as Woolworths discounts in petrol pumps, loyalty discount while you do shopping in their Big W store. They also provide gift cards/ reward card in order to attract their new customer and maintain the relation with the old one. We can easily access their online platform to do shopping or to look out for the customer, this accessibility and availability helps them to gain loyal customers. They made their website as an ecommerce online platform where customer can do shopping and get their product delivered at home. This is one of the best way of staying touch with the customer.

The Woolworths focused on three things to intact with the customer;

Offer: They keep changing their offer every weeks so that the customer can get their product                        in suitable price range.

Growth: Woolworths uses the different range of product according to the needs of customer and see how that product help customer and their product growth that helps them to analyse the importance of that particular product.

 Efficiency: They focus on their customer value and their needs by organising for success and executing different retail mode.

They are one of the best leading supermarket retailer and has great people, assets and capabilities. Customer First is one of the best Slogan of the company that drive the company's motto and help them to gain and trust of the people. For the new customer they always put the wide range of product and discounts and special offers to attract them and ensure that they have healthy environment to do shopping by online and in the store.