Woolworths Promotional Strategies
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Woolworths is one of the leading retailer of Australia. It has become a part of the customer's daily needs. We can find almost all types of grocery items as part of their marketing strategy. nowadays they start to sell magazines, stationary items and DVDs to attract all types of customer. They simply have different categories of related product from brand choice to local produce to International cuisine. Thus we can say that they never dissatisfied their customer when it comes to the product choice. To maintain quality and the product satisfaction, the range of product is tested and approved by Woolworth experts. They have vast range of product that help the company to monitor the needs and customers satisfaction.
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The Woolworths focused on three things to intact with the customer;
Offer: They keep changing their offer every weeks so that the customer can get their product in suitable price range.
Growth: Woolworths uses the different range of product according to the needs of customer and see how that product help customer and their product growth that helps them to analyse the importance of that particular product.
Efficiency: They focus on their customer value and their needs by organising for success and executing different retail mode.
They are one of the best leading supermarket retailer and has great people, assets and capabilities. Customer First is one of the best Slogan of the company that drive the company's motto and help them to gain and trust of the people. For the new customer they always put the wide range of product and discounts and special offers to attract them and ensure that they have healthy environment to do shopping by online and in the store.
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